Benny (09/02/2008)

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What's apple's font? I like that

emigre (09/02/2008)

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Apple has used three corporate fonts throughout its history: Motter Tektura, Apple Garamond and Adobe Myriad.

emigre (09/02/2008)

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Myriad is nice. I use it from time to time.

Benny (09/02/2008)

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Oh yeah.



*mental note-use more fonts*

emigre (09/02/2008)

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But never more than two on the same page except where there are extenuating circumstances. Stick with fonts within the same family. Always works better.

*relapses**

**prolapses***

***colapses

Benny (09/02/2008)

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Needs more explanation...

emigre (09/02/2008)

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Frutiger is a family. Within that family are italic / bold / light / heavy / extra bold / condensed etc. So if you stick to all the fonts within a family to create your document then you get a more uniform look.

You ocassionally get a family that includes a serif and a sans serif version. Stone is an example of this.

Benny (09/02/2008)

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The word serif makes me all kinds of excited.

I am having to google all these fonts btw. Myriad is deffo apple's best imho.

One word for you-Letraset.

emigre (09/02/2008)

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Ah, the days before computers. We didn't have any comps when I was at college. We did all our type by hand with the occasional use of a typesetting machine. I spent most of my later teens with my head in a grant machine tracing type from a letraset book.